MKT 310 (Strayer) WK 4 Assignment 1 – Retailer Relationships

Select a national established or very regionally strong retailer that you are interested in.

Write a four to five (4-5) paper in which you:

1. Describe how you selected the retailer and explain your rationale.
2. Describe how your selected retailer uses social media to build relationships with its customers.
3. Research what this retailer did in the 1990s, pre-social media, to build relationships. Compare the

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